Boeing unveils virtual ‘737 Explained'

Boeing unveiled an immersive virtual model of the 737, generated from more than 20,000 high-resolution photographs. The "737 Explained" is built on the Windows Azure platform and allows 360-degree tours of the airplane and the ability to view every component down to the landing gear, engine components and individual rivets.
“We were looking for a new way to communicate the essence of the Boeing 737,” Boeing marketing director Diana Klug said. “737 Explained is one of the best marketing tools I’ve seen because it allows us to show prospective customers the new features and improvements without bringing them to an airport.”
The model is stored on Microsoft’s cloud-based servers, allowing prospective customers and Boeing representatives to access the display anywhere, on multiple device types.